Sky subscribers can upgrade to an ad-free Netflix plan for an extra £6 (Picture: hocus-focus/ Getty Images/iStock)
Millions of Sky TV subscribers could now face adverts while watching Netflix after the streaming service announced some major changes.
Customers still have Netflix included in their bundles, but they’ll have to pay extra if they want to avoid adverts sprinkled before and during certain films and series.
This has already been the case for new Sky subscribers since December, when Netflix replaced its Basic plan with a cheaper Standard version that includes ads.
Sky claimed ‘advertisements will run during natural plot breaks for a seamless experience, with no ads running on kids’ profiles’.
Now it’s being extended to existing Sky customers, along with all Sky Glass and Sky Stream subscribers with an Ultimate TV bundle including Netflix Basic.
Sky told customers: ‘We wanted to let you know that Netflix has discontinued their Netflix Basic plan.
‘As a result, the Netflix plan included with your Sky subscription will automatically change to Netflix Standard with ads.’
Other elements of Sky packages will not be affected by the change.
Existing Sky TV customers will soon get the same experience as new ones (Picture: Nanci Santos/iStockphoto/Getty Images)
It will be introduced automatically at an unspecified date in September.
Netflix’s change brought the minimum cost of a subscription down from £7.99 per month to just £4.99.
The ad-free version with an ability to stream on up to four devices costs £10.99, which Sky customers can upgrade to by paying the £6 difference.
Along with a new payment structure, Netflix has rolled out high definition video and an ability to watch on two devices at the same time in its Standard plan.
This brings the resolution up from 1080p from the 720p of its previous Basic plan.
Netflix also announced last year that it had converted all customers to Dynamically Optimized (DO) HDR.
This makes it easier to watch films and TV shows in 4K will be easier, even if your broadband connection isn’t the speediest.
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