Stagecoach 2026: Paramount+ gives freebies to Dutton Universe fans
The hugely popular TV series “Marshals” has joined others shows in the Dutton Universe being celebrated at the Stagecoach Country Music Festival.
“Marshals” is one of the latest spinoffs of “Yellowstone,” Taylor Sheridan’s original series about the Duttons, a Montana ranching clan. It carries forward the story of Kayce Dutton, played by Luke Grimes.
Country music artist Cody Johnson leaves the Paramount + tent after giving an interview in front of country musci fans during the opening day of the Stagecoach Country Music Festival in Indio on Friday, April 24, 2026. (Photo by Will Lester, Inland Valley Daily Bulletin/SCNG)
Country music fans do the Cattle Rope pull in the Paramount + tent during the opening day of the Stagecoach Country Music Festival in Indio on Friday, April 24, 2026. (Photo by Will Lester, Inland Valley Daily Bulletin/SCNG)
Paris Hill, from Los Angeles, embroiders a custom bandana for a country music fan in the Paramount + tent during the opening day of the Stagecoach Country Music Festival in Indio on Friday, April 24, 2026. (Photo by Will Lester, Inland Valley Daily Bulletin/SCNG)
Paris Hill, from Los Angeles, embroiders a custom bandana for country music fan Ciara Mondragon, right, from Temecula, in the Paramount + tent during the opening day of the Stagecoach Country Music Festival in Indio on Friday, April 24, 2026. (Photo by Will Lester, Inland Valley Daily Bulletin/SCNG)
A country music fan gets a drink in the Landman bar inside the Paramount + tent during the opening day of the Stagecoach Country Music Festival in Indio on Friday, April 24, 2026. (Photo by Will Lester, Inland Valley Daily Bulletin/SCNG)
Paris Hill, from Los Angeles, embroiders a custom bandana for a country music fan in the Paramount + tent during the opening day of the Stagecoach Country Music Festival in Indio on Friday, April 24, 2026. (Photo by Will Lester, Inland Valley Daily Bulletin/SCNG)
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Country music artist Cody Johnson leaves the Paramount + tent after giving an interview in front of country musci fans during the opening day of the Stagecoach Country Music Festival in Indio on Friday, April 24, 2026. (Photo by Will Lester, Inland Valley Daily Bulletin/SCNG)
A “Yellowstone” tent has been a fixture at the festival since 2023. This year it’s called the Paramount+ Outpost, but its mostly about Sheridan shows.
There’s a weight room representing “Marshals,” where there are free bolo ties for adults and a few Paramount plushies for the kids.
A “Landman” bar is set up next to a crude oil pump that only sells cans of Michelob Ultra and water.
People can also get their names embroidered on a free Dutton cooling towel or engraved by laser into a magnetic hat clip outside of a trailer.
And then there’s Dutton Ranch in the center of the space, where visitors can practice roping on cow horns, get a branded koozie – before they run out – or get themselves edited into a clip from “Dutton Ranch,” soon to premiere on Paramount +.
Plus in the back of the tent is a long bar where people can order beer or cocktails and use a QR code to order Dutton frozen foods such as honey barbecued chicken.
There’s also a SiriusXM Stage where Cam “Buzz” Brainard, a host on “The Highway,” was warming up the crowd on Friday. But they didn’t need much warming up when Cody Johnson showed up a few hours before headlining on the Mane Stage.
Festival goers will have two chances to see “Landman” star Billy Bob Thornton on Saturday, April 25. He will participate in a cooking demo with Food Network star Guy Fieri at 2:45 p.m. before doing a set at the Palomino Stage at 4:30 p.m.
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