While 1990s catwalk queens helped coin the term “supermodel,” their 21st-century successors have fully redefined the term to encompass entrepreneurship, activism, and, most relevantly, unprecedented reach. The top five most-followed supermodels of Instagram boast a combined following of over half a billion, a figure that represents 18 percent of the social media platform’s userbase and about 7 percent of the global population. According to data tracked by SocialBook, all five are among Instagram’s top 100 most-followed accounts, with IG’s most-followed supe of 2025 approaching the top 10. Here, the top 5 most-followed Instagram supermodels of 2025.
Kendall Jenner (@kendalljenner) – 285 Million Followers
While she remains the most-followed model on the planet, Kendall Jenner made headlines in late 2025 by revealing a surprising pivot toward home design. In a landmark Vogue interview, she confessed her desire for a “simple life,” stating she plans to transition from full-time modeling to designing luxury homes. This year, she even invited Architectural Digest into her “cozy mountain home“—a three-bedroom retreat outfitted with a maximalist explosion of layered textiles, vintage furniture, custom finishes, and quirky accents. While she still dominates high-fashion campaigns, her focus is increasingly on her 818 Tequila brand and her burgeoning interior design aspirations.
Gigi Hadid (@gigihadid) – 76 Million Followers
Gigi Hadid continued to fully embrace “model-preneurship” in 2025, further expanding her multi-faceted founder/brand face duties to also become the creative director of her cashmere knitwear brand, Guest in Residence. Under her command, they helped add chic sensibility to the bulky Moon Boot through an ongoing seasonal collaboration. Between her business and high-fashion bookings for the likes of of Miu Miu and Havaianas, she also gave her first joint interview with Bradley Cooper, her A-list boyfriend of years, to influencer David Carmi for his on-the-street Confidence Heist series.
Georgina Rodríguez (@georginagio) – 72 Million Followers
Georgina Rodríguez’s influence reached new heights in 2025 following her high-profile engagement to Cristiano Ronaldo. Her career is currently centered around the third season of her hit Netflix series, I Am Georgina, which documents her new life in Riyadh, Saudi Arabia. This year, she made her long-awaited Paris Fashion Week runway debut and continued to serve as the global face of Guess, proving her appeal spans far beyond the world of sports.
Bella Hadid (@bellahadid) – 61 Million Followers
After a brief hiatus to focus on her health, Bella Hadid returned to the spotlight in 2025 as a beauty mogul. Her alcohol-free fragrance brand, Orebella, became a global phenomenon this year, expanding into the Middle East with a massive launch in Dubai. Bella has also embraced a new “blonde era,” starring in the Miss Sixty Fall 2025 campaign and using her platform to advocate for Palestinian heritage and wellness-centered beauty rituals.
Hailey Bieber (@haileybieber) – 56 Million Followers
Nearly a decade after Maxim helped elevate Hailey Bieber’s status with a crowning position on the Hot 100, the bona fide supe has entered the billionaire conversation. In a historic deal, her skincare brand Rhode was acquired by e.l.f. Beauty for a staggering $1 billion. The supermodel, who’s famously married to pop superstar Justin Bieber, continues to serve as Rhode’s chief creative officer, head of innovation, and a strategic adviser as their products move into Sephora stores nationwide.