This beauty startup uses a highly accurate foundation-matching quiz to help you find the right shade — I found my match on the first try

IL Makiage Woke Up Like This Foundation

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Il Makiage and its foundation quiz offers a smart, easy way for you to find the right base makeup shade for your skin tone.
The new PowerMatch algorithm has been more than a year in the making and includes data from 700 different skin-tone combinations. 
After you take the quiz, you can pay $5 for a full bottle of the Woke Up Like This Flawless Base Foundation in your shade to try out for 14 days. If you love it after the trial, you can keep the foundation for $44, or send it back to the company to be donated to charity. 

Trying to find the right foundation that matches your skin tone can feel like rocket science sometimes. Thankfully, there’s a new beauty startup that has a solution and does all the work for you.

Your perfect match won’t be found through Bumble, Tinder, or Hinge, but rather through Il Makiage, a tech-focused beauty brand that uses machine learning to match your foundation shade to your skin tone all without ever actually seeing your face.

“We want to allow the consumer to avoid buying beauty products offline [with] the use of technology and machine learning,” CEO Oran Holtzman told Business Insider. “We decided to start with the hardest product to match — foundation — and launched the PowerMatch algorithm. The machine learning aspect of the algorithm is constantly improving and refining with each additional customer who takes the quiz.”

Read more: The best long lasting foundation you can buy for any skin tone

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Il Makiage’s proprietary algorithm has been more than a year in the making and leverages data from 700 different skin-tone combinations. The result is a quiz that is easy to use from the shoppers’ end and surprisingly accurate on the brand’s end. 

The quiz asks you about your skin tone, texture, and undertones, and once you’re done taking it, you’ll supposedly get the shade that’s right for you. The quiz is free but you can pay $5 to test a full-sized bottle of the Woke Up Like This Flawless Base Foundation in your shade for 14 days, after which you’ll be charged $44 if you decide to keep the product. If it wasn’t right for you, send it back to the company so it can be donated to the nonprofit Project Beauty Share, which provides beauty products to women in need.

I tried the PowerMatch quiz myself to see just how good a machine can get and I certainly wasn’t disappointed.

While I’ve taken many foundation tests in my time, I found

Source:: Business Insider


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