Despite the hype surrounding the Bears’ new-look offense featuring prized rookie quarterback Caleb Williams, the team’s season-opening victory Sunday against the Titans didn’t rate with local TV viewers as well as its opener last season.
The Bears’ 24-17 comeback victory Sunday drew a 20.2 average household rating in the Chicago market on Fox 32, according to Nielsen. That equates to about 737,000 homes. The broadcast peaked at 23.3 in the 2:45 p.m. quarter-hour (about 850,000 homes). One ratings point equals about 36,486 homes.
Last season, the Bears’ 38-20 loss to the Packers drew a 23.3 average household rating on Fox 32, meaning the game Sunday saw a 13% drop in local viewership.
The opponent and game time are likely reasons. The rival Packers are always a big draw and have a lot of fans in the area. That game also kicked off at 3:25 p.m., the NFL broadcast window with the highest viewership. The game against the Titans began at noon.
He doesn’t necessarily have to dominate yet, but the specialness the Bears see in him has to shine through at least a few times Sunday after he showed barely a flicker of it in his debut.
By Jason Lieser
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The veteran duo split time against the Titans, with Davis starting, but Bates playing the majority of snaps. Coach Matt Eberflus said one player eventually get the job full time, but the Bears are likely to take more time to sort that out.
By Mark Potash
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The comeback win Sunday drew a 20.2 average household rating in the Chicago market on Fox 32, according to Nielsen.
By Jeff Agrest
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