Summary List Placement
Everlane’s Supima cotton underwear is soft, breathable, and comfortable.
Currently, the collection includes a thong, hipster, high rise hipster, bikini, high-rise bikini ($12-$15), three bras and bralettes ($22-$25), five bodysuits ($30-$50), and two pairs of men’s briefs ($18). Women’s underwear is $12 each, with three for $27.
We tested Everlane’s underwear for weeks and compiled our reviews below, as well as a one-year update to how well they’ve fared over time.
Read more: 5 people tried Everlane’s ReNew underwear and bra collection — here’s how the sustainable styles actually feel to wear
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It seems to be that women’s underwear hasn’t actually been designed for women. If the powers-that-be had deigned to make cheap lace comfortable, then you might be able to convince me otherwise — but for a long time (much longer than my lifespan), women have had to adhere to someone else’s wish list for their bodies — even when shopping for their most basic garments. (Looking at you, Miracle Bra, and you, corsets).
It’s odd that despite the marketing of men’s underwear as comfort first, ie always “the most comfortable pair you’ll ever wear,” the same can’t be said for women. Comfort, for us, is often an add-on of sorts — ‘It’s XYZ (waist-defining, love-handle-erasing, sexy) — and, also, comfortable!” For most of our underwear options, comfort is an afterthought.
Why isn’t feminine underwear comfortable? Why aren’t our garments made for us, when we’re the ones who wear them?
Thankfully, women’s underwear options appear to be adapting. Indicators of proof include the heavy dips in stock at legacy “XYZ — and, also, comfortable!” stores like Victoria’s Secret (because consumers perceive them as “fake”), and skyrocketing sales at more body-positive companies like Aerie (because consumers appreciate that they’re “real”). Another indicator was the splash that bra company Thirdlove made when they debuted comfort-first bras that come in half-sizes — acknowledging the natural fact that women’s bodies probably have failed to evolve into an A, B, C sizing system on their own.
As of today, you can add the hyper-popular e-commerce brand Everlane to that list. The company has been a cult-favorite since its 2010 debut and has widely been hailed as the startup responsible for base-lining the successful direct-to-consumer fashion model — creating modern basics at the most ethical factories and selling them at transparent prices minus any big retail markup.
As part of its expansion, Everlane turned its attention to tackling the most basic building block of your wardrobe — your underwear.
The company …read more
Source:: Business Insider