Performer Bad Bunny has the opportunity of a lifetime with the halftime show at Super Bowl LX — but it won’t even pay him enough to cover a ticket to the game.
The Super Bowl halftime show is one of the most coveted gigs in the music industry, offering the chance to showcase their music before hundreds of millions of viewers across the world. It doesn’t offer much in terms of monetary compensation, with Bad Bunny being paid just barely over three figures for his halftime show this year.
Bad Bunny’s Super Bowl Compensation Revealed
As CBS News reported, performers at the Super Bowl halftime show are paid only the bare minimum for all their hard work.
“Halftime artists at the Super Bowl only earn union scale, a minimum fee guaranteed under labor contracts,” the report noted. “Under the Screen Actors Guild-American Federation of Television and Radio Artists union’s most recent contract, that would come to about $1,000 a day. The NFL typically covers artists’ expenses, which can run into the millions of dollars.”
The report added that the Super Bowl halftime show does have a very important benefit for Bad Bunny, even if it doesn’t pay much.
“While the Super Bowl withholds cash for halftime performers, it delivers something potentially even more lucrative: people’s attention â lots of people,” the report noted. “As many as 100 million viewers are expected to tune in to the game, amplifying the exposure, streams and ticket sales Bad Bunny could see from the short â if meticulously staged â performances.”
The Super Bowl performances have often generated some enduring cultural moments, replayed on social media and remembered for years to come. Bad Bunny now has the opportunity to add one of his own.
NFL Brushes Aside Bad Bunny Criticism
The announcement that Bad Bunny would headline the Super Bowl halftime show generated some controversy, especially among conservative commentators who took aim at his Spanish-language lyrics.
Bad Bunny has also not shied away from political activism, calling out the actions of Immigration and Customs Enforcement officers at the Grammy Awards.
But NFL commissioner Roger Goodell said the league was careful about the selection and mindful that no artist will make everyone happy.
“It’s carefully thought through,” Goodell said, via USA Today. “I’m not sure we’ve ever selected an artist where we didn’t have some blowback or criticism. It’s pretty hard to do when you have literally hundreds of millions of people that are watching.”
“We’re confident it’s going to be a great show. He understands the platform that he’s on, and I think it’s going to be exciting and a united moment.”
Goodell said after the Grammy Awards that he believes Bad Bunny will bring people together.
“But the other reason is he understood the platform he was on and that this platform is to use to unite people and to be able to bring people together with their creativity, with their talents, and to be able to use this moment to do that,” he said. “I think artists in the past have done that. I think Bad Bunny understands that, and I think he’ll have a great performance.”
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