Seattle Seahawks running back Kenneth Walker III has major career news, off the field.
Walker told Heavy in an exclusive interview that he’s partnering with Oral-B, a deal that arrives as Oral-B ramps up its NFL presence after being named the “Official Toothbrush of the NFL.”
And yes, the campaign has already produced a headline-friendly twist in Seattle: the Seahawks’ mascot Blitz got a toothy makeover, with Oral-B essentially giving Blitz a set of teeth.
Walker Says the NFL Tie-In Sparked the Partnership
Walker made it clear the league connection is what pushed this from “brand deal” into something that felt natural.
“Oral-B is now a partnership of the NFL, so that is what started everything,” Walker said.
That lines up with how Oral-B has marketed the partnership publicly, positioning the brand as the league’s official toothbrush while building team-level activations and social campaigns around NFL culture.
Why Walker Says the Oral-B iO Series Is His Go-To
Walker didn’t just slap his name on it. He pointed to a specific product and the feature he likes most.
He said he’s a big fan of the Oral-B iO series electric toothbrush, especially the two-minute timer feature, calling it “way better” than the manual toothbrush he used to use.
Oral-B’s iO lineup is the company’s premium electric brush family, and Oral-B promotes it as its “best clean” with iO technology.
The Most “Real” Part of His Answer: A Family Routine
Walker also tied the partnership to something that’s been part of his life long before the NFL.
“My pops used to always tell me how important it is to take care of my teeth,” Walker said, explaining his dad took him and his siblings to the dentist for cleanings.
Walker framed oral care as part of his overall routine, right alongside basic performance habits like eating well and getting sleep.
That’s important in a campaign built around habit and readiness: Walker didn’t describe it like an advertisement. He described it like a routine he grew up with.
Blitz’s New Teeth Takes the Campaign Into Seahawks Territory
The brand’s NFL push hasn’t just been about players, it’s leaned into fan-facing, team-specific moments, including mascots.
In Seattle’s case, Walker acknowledged the Blitz makeover as part of the partnership conversation, and a Yahoo Sports video about the campaign specifically notes Walker discussing how Blitz wound up with teeth.
Oral-B’s broader NFL rollout has included similar “toothy transformation” stunts with other teams as part of its official partnership marketing.
What Happens Next
Seattle’s timing here isn’t random, either. The Seahawks have two regular-season games left and they’re in full sprint for the NFC’s No. 1 seed and the lone first-round bye. At 12-3, Seattle controls its own destiny for the top spot, starting with Week 17 at the Carolina Panthers on Sunday, Dec. 28 (10 a.m. PT on CBS), then finishing Week 18 at the San Francisco 49ers at Levi’s Stadium (date/time TBD due to NFL flex scheduling). If Seattle wins out, the path is simple, and the Seahawks even have a (long-shot) Week 17 scenario to clinch the No. 1 seed depending on other results. In other words, this is the moment when every routine gets magnified, and Walker’s “locked-in” approach off the field is lining up with the biggest stretch of Seattle’s season on it.
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