SHEIN, the global online retailer, is returning as headline partner for the 2025 Women’s Football Awards, marking the third consecutive year of supporting the event.
This renewed partnership underscores SHEIN’s commitment to celebrating the achievements of women and girls in sport.
As Europe’s largest celebration of women’s football, the Women’s Football Awards, backed by Metro who are also returning for the third year as media partner, brings together the brightest stars of the sport and the most influential personalities.
This year’s ceremony will be hosted by BBC broadcaster Gabby Logan, football legend and Sky Sports presenter Jamie Carragher, and former Lioness Eni Aluko, who return to the stage to guide the evening’s celebrations of women’s football.
Shihong Liu Director, Europe Markets at SHEIN said: ‘We are extremely proud to be the founding partner of the Women’s Football Awards and are delighted to continue our partnership for the third consecutive year.
SHEIN is committed to supporting women’s empowerment projects and this ceremony is a true celebration of the inspiring women working in the fastest-growing sport in the world.’
The event attracts some of the biggest names in women’s football, along with celebrity fans, to honour the athletes, teams, and influencers shaping the game.
The awards also spotlight grassroots initiatives and those working behind the scenes to propel women’s football forward. Previous winners include Arsenal’s Alessia Russo, Chelsea star Keira Walsh, TV broadcaster Alex Scott, and England goalkeeper Mary Earps, with a range of categories that recognise achievements across the footballing landscape, from Player of the Year and Club of the Year to Grassroots Initiative of the Year and Lifetime Achievement.
‘Having SHEIN return as a partner is fantastic for the 2025 awards,’ said Eni Aluko. ‘Their support for women’s football and their dedication to celebrating female athletes since this event was launched is truly inspiring. This year’s ceremony will be an incredible celebration of all those who have contributed to the growth of the women’s game.’
SHEIN will also be playing a key role in dressing football stars and grassroots female footballers for the high-profile event. As part of the partnership, SHEIN will continue to support grassroots women’s football teams in the UK through a collaboration with Women In Football.
Chelsea, Arsenal, Manchester United and Manchester City are all vying for the Club of the Year award, while football superstars including Bunny Shaw, Ella Toone, Frida Maanum and Vivianne Miedema are all in the running for the Player of the Year accolade.
SHEIN’s partnership with the Women’s Football Awards extends beyond the ceremony itself, as the brand continues its efforts to elevate women’s football at all levels.
The 2025 event promises to be another memorable evening, celebrating the diverse contributions of the individuals and teams who are taking women’’s football to new heights.
As well as Metro, other partners for the 2025 Women’s Football Awards include VISA, Morrisons, the Premier League, Linklaters, Panini and Scottish Power.
2025 Women’s Football Awards shortlist:
Player of the Year sponsored by Linklaters
Jessica Naz, Tottenham Hotspur
Lauren James, Chelsea
Khadija ‘Bunny’ Shaw, Manchester City
Alessia Russo, Arsenal
Bethany England, Tottenham Hotspur
Ella Toone, Manchester United
Frida Maanum, Arsenal
Vivianne Miedema, Manchester City
Guro Reiten, Chelsea
Viviane Asseyi, West Ham
Mary Fowler, Manchester City
Leah Williamson, Arsenal
International Player of the Year
Clara Matéo, Paris FC
Georgia Stanway, Bayern Munich
Linda Caicedo Alegría, Real Madrid
Caroline Graham Hansen, Barcelona
Aitana Bonmatí Conca, Barcelona
Alexia Putellas, Barcelona
Kadidiatou Diani, Lyon
Marie-Antoinette Oda Katoto, Paris Saint-Germain
Pernille Harder, FC Bayern Munich
Christiane Endler, Lyon
Lea Schüller, Bayern Munich
Chiamaka Nnadozie, Paris FC
Young Football Player of the Year sponsored by Morrisons
Anouk Denton, West Ham
Issy Hobson, Sheffield United
Michelle Agyemang, Brighton & Hove Albion
Aggie Beever-Jones, Chelsea
Kyra Cooney-Cross, Arsenal
Grace Clinton, Manchester United
Olivia Smith, Liverpool FC
Laura Blindkilde Brown, Manchester City
Elisabeth Terland, Manchester United
Lenna Gunning-Williams, Tottenham Hotspur
Missy Goodwin, Leicester City
Katie Robinson, Aston Villa
Manager or Coach Award
Sonia Bompastor
Sarina Wiegman
Amy Merricks
Marc Skinner
Robert Vilahamn
Jocelyn Prêcheur
Nick Cushing
Karen Hills
Dario Vidošić
Jo Potter
Leanne Ross
Grant Scott
Grassroots Initiative of the Year
Women’s Sports Trust
Girls United FA
Chelsea Foundation, Inspire Her Project
Everton in the Community, Kicks Girls Goals Hour
Premier League Kicks
UEFA Playmakers inspired by Disney
McDonald’s, Fun Football
Liverpool FC and Expedia, Free Fan Travel Initiative
Starling Bank, Kick On With Starling
Football Beyond Borders
Manchester United Foundation, Girls’ Football Development
MSB Woolton FC
Best Club of the Year
Chelsea
Brighton & Hove Albion
Arsenal
Liverpool
Glasgow City
Hibernian
Manchester United
Birmingham City
Manchester City
London City Lionesses
Tottenham Hotspur
West Ham
Brand of the Year
Barclays
Three UK
EA Sports
Holland & Barrett
ScottishPower
Just Eat
Visa
Adobe
Adidas
Nike
Unilever (Rexona)
Subway
Women’s Football Champion of the Year sponsored by Panini
Dawn Airey CBE
Nikki Doucet
Ian Wright OBE
Aileen Campbell
Nadine Kessler
Debbie Hewitt MBE
Hannah Brown
Sue Day MBE
Caz May
Chloe Morgan
Ebru Köksal
Victoire Cogevina Reynal
Broadcaster or Journalist of the Year
Karen Carney OBE
Rachel Brown-Finnis
Pien Meulensteen
Reshmin Chowdhury
Hayley McQueen
Sirayah Shiraz
Laura Woods
Alex Scott MBE
Flo Lloyd-Hughes
Izzy Christiansen
Charlotte Harpur
Seema Jaswal
Jo Currie
Off The Pitch Award
Kelly Simmons OBE
Tammy Parlour MBE
Paul Barber
Laura Youngson
Gemma Owen
Katy Bowman
Preeti Shetty
Fiona McIntyre
Debbie Hewitt MBE
Charlotte O’Neill
Lola Ogunbote,
Carol Couse
Equality, Diversity and Inclusion Award sponsored by The Premier League
AXA
Stanley Black & Decker
Google Pixel
Sport England
Heineken
Evelyn Partners
The FA
Brighton & Hove Albion Football Club
Standard Chartered
Sky Sports
Tottenham Hotspur
TNT Sports
Outstanding Corporate Social Responsibility
TGI Fridays
Puma
ScottishPower
Booking.com
Starling Bank
Amazon
Xero
PwC
Deloitte
trivago
Three UK
Barclays
Weetabix
Marketing Campaign of the Year
The FA, Made For This Game
Persil/Arsenal WFC, Every Stain Should Be Part of the Game
Three UK, #WeSeeYou Network
Heineken, The Social Swap
Holland & Barrett, The Movement Movement
Women In Sport, #LetHerDream
Adidas, Recreation of 2006 JOSE+10 campaign
Adobe, Adobe Gamechangers
Amazon/Adam&Eve DDB, The Grit
M&C Saatchi Sport & Entertainment/ Barclays, It All Starts With A Chance
Rexona, Breaking Limits
Visa, Pep Talks
Best Breakthrough Business
Victoria’s Secret
Nutriburst
Foudys
Lidl
Mitre
eToro
Snapdragon
IL MAKIAGE
Havas Play
Garmin
LiveScore
Revolut
Football Business of the Year
Wasserman
CMG Sports
REPT Sports
ignite talent
Complete Sports Group
Crux Sports
Gravity Media
DAZN
CAA Sports
A&V Sports
EA Sports
Tongue Tied Management
Best Social Media Campaign
The FA, Lionesses
Bluebella Lingerie, Strong Is Beautiful
Adobe, Women’s FA Cup
Manchester City Women’s Football Club
Tottenham Hotspur Football Club Women
Heineken, The Social Swap
Chelsea Football Club Women
Bristol City Women’s Football Club
GirlsontheBall
Diversity Media Sales and Goals 4 Girls, It’s Her Game
UEFA, Off Mute
FC Barcelona Femení
Best Fan Engagement
DAZN
Sky Sports
Hibernian WFC
Just Eat
Brighton & Hove Albion WFC
Manchester United Women
Liverpool FC Women
Panini
Pixel FC Academy
Aston Villa Women
Chelsea Women
Birmingham City Women
Game Changer Award
Fara Williams MBE
Rachel Yankey OBE
Toni Duggan
Gillian Coultard MBE
Eartha Pond
Jill Scott MBE
Shelley Kerr MBE
Kelly Smith MBE
Julie Fleeting MBE
Emma Hayes OBE
Jen Beattie MBE
Anita Asante
Football Business Trailblazer
Nicole Pacitti
Ellie Cross
Susan Whelan OBE
Susan Black
Anna Deignan
Marijn Luchtman
Heidi Savitt
Collette Roche
Bex Smith
Michele Kang
Georgie Hodge
Christina Taylor
Legal Team of the Year
Brabners
Lawrence Stephens
Livida Sport
Morton Fraser MacRoberts
Norton Rose Fulbright
Mishcon de Reya
Farrer & Co
Mills & Reeve
Bird & Bird
Penningtons Manches Cooper
Brandsmiths
RPC