England football star Jude Bellingham has fans in a lather with his new underwear campaign for Calvin Klein.
The 23-year-old midfielder was officially unveiled on Instagram as a model for the brand on Monday afternoon, following a few days’ worth of soft-launch sexy teasing, showing a man’s fingers gently gliding from his boxers up to his chest.
Following in the footsteps of such footballing luminaries as Sir David Beckham, who stripped off for Emporio Armani, Jude posed in a selection of Calvin Klein men’s underwear options, including boxers, trunks and ‘stretch hip briefs’.
All are part of the icon cotton stretch collection, available in white and black, each featuring the famous branded waistband, and with a pack of three retailing for around £44.
Real Madrid footballer Jude’s impressive physique had his followers – of which he has over 56million on Instagram – going a little feral in the comment sections of his posts.
One video clip, which saw the camera linger over his dripping-wet torso, as well as the athlete’s honed behind, was lauded for its ‘healing’ powers.
‘I was so depressed yesterday – will to live has been restored. Thank you,’ shared fan Hana.
‘I can’t breath or see anymore,’ announced @beetrootbecki, while Anne Jarvis added: ‘Thank you for your service.’
‘Jude Bellingham is perfect,’ insisted Julieta, while Cristina Bellantani joked: ‘How to die of a heart attack.’
‘The pose is insanee my goddd,’ drooled (we assume) another fan, underneath pics where Jude was posing with his arms outstretched and his legs akimbo, reminiscent of his goal celebration stance, as Zelly just came out and admitted: ‘I don’t have anything proper to say.’
Last month, Roy Keane predicted that Jude could become ‘one of the greatest players of all time’ after his all-action performance in England’s 7-0 win over Croatia, where he scored one goal and provided three assists.
But fans have previously been admiring another part of his form – and it’s his prominent veins – on display once more for Calvin Klein, which had @baisenoel confessing on X: ‘I want to massage all the veins in Jude Bellingham’s legs with my tongue.’
An England training camp video in July featuring the athlete also caused a stir when @favourite_gab posted: ‘I might not know a lot about football, but I know Jude Bellingham is so hot. You can just tell it by his veins.’
Jude, who is currently dating model Ashlyn Castro, joins the cohort of previous Calvin Klein models including The Bear’s Jeremy Allen White and his very steamy efforts in 2024 (yes chef indeed), as well as Oscar winner Michael B. Jordan.
Of his new starring role, Jude said he ‘really enjoyed’ working on the campaign, which was shot by Oliver Hadlee Pearch.
‘I liked the idea of ‘the icon underneath’ – that confidence starts with feeling comfortable in yourself. Calvin Klein is such an iconic brand, so it was great to bring that idea to life in my own way,’ he added.
Recent fellow footballers to strip off for Calvin Klein include Liverpool captain Virgil van Dijk and Tottenham’s Son Heung-Min in 2023, while Jude’s Real Madrid and England teammate Trent Alexander-Arnold was called up in 2025.