SoCal’s latest heat wave might just be due to Bella Hadid’s latest spot as the face of Alo’s sizzling new campaign. The supermodel, born and raised in Los Angeles alongside her also-stunning sister Gigi Hadid, poses in several pieces from the wellness-centric brand’s “Pre-Fall Collection,” including the Airbrush Better Together, Airlift Rebel, and Sheer Glow bras, as well as the Trail sneaker and Softsculp Precision tanktop.
(Alo/Mert & Marcus)
In particular, the Full Stride Micro and Accolade shorts—a summery riff on the celeb-approved Accolade Sweatpant, stand out in images captured by Mert & Marcus. The former half of the superstar photographer recently captured Hailey Bieber in an equally eye-popping Skims campaign.
(Alo/Mert & Marcus)(Alo/Mert & Marcus)
For Alo, Mert & Marcus aimed to capture “a refined sense of ease through striking compositions, natural light, and understated styling—offering an intimate look at Hadid in moments of strength and stillness.”
(Alo/Mert & Marcus)
“As I’ve gotten older, I’ve realized how important it is to create space for myself,” Hadid said in a statement. “Whether that’s slowing down, moving my body, or just taking a moment to reconnect, those little rituals have become such a big part of how I take care of myself. To me, that’s what wellness is all about, and it’s always been something I associate with ALO. That’s why this partnership felt so authentic—it reflects a part of my everyday life that’s been there for years.”
The looks modeled by Hadid and more are available now at Alo’s website.
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