Global pop superstar and Levi’s ambassador ROSÉ offers a breezy take on timeless style staples in yet another celebrity-led denim campaign.
Wearing styles like Levi’s Loose Crop Trucker Jacket and Loose Taper Jeans in a hazy, ’90s-inspired campaign, ROSÉ showcases her own ways to style the relaxed silhouettes, including a grunge-inspired look featuring double-wrapped shirts at her waist. Levi’s notes the collection, which was announced last month, is “built around prep classics reimagined through looser silhouettes, unexpected proportions and a loose attitude toward the rules of how clothes are supposed to be worn.”
The singer was given the “Keep It Loose” women’s assortment and asked to style it herself, notably, with tops layered and knotted in distinctive ways, the company said. The result was an entirely unique outlook on Levi’s classics, the denim giant noted. “ROSÉ brought her timelessly simple yet refined approach to life with unexpected detailing and layering,” the company said of the K-pop star’s fashionable outlook. According to Billboard, the singer also shot the music video for her latest solo single on the new iPhone 18 Pro , driving home the point that the singer is nothing if not of the moment.
For a host of famous faces, denim is the way to go this fall, as Sadie Sink fronts a new Calvin Klein denim campaign, soon after Tate McRae modeled for Calvin Klein this season. In August, Emily Ratajkowski fronted a denim campaign for Abercrombie & Fitch, while Sydney Sweeney and Ella Langley rocked American Eagle in stunning fashion this summer. Head-turning is an apt phrase concerning this year’s newest denim trends, while Beyoncé also teamed with Levi’s on an exclusive collection last year.
The Blackpink singer is the latest member of the iconic global pop group to front a fashion campaign, as Jennie embodied “functional grace” in her own Adidias Originals athleisure collection inspired by ballet. The distinctive pieces worn and styled by ROSÉ are sure to make waves among fans of Blackpink, as the chart-topping quartet previously secured the most Billboard Global 200 no. 1 singles for a girl group.
With more than 83 million Instagram followers to her name, ROSÉ is seemingly the perfect face to launch the “Keep It Loose” women’s wear collection. The offering debuts September 15th at Levi’s stores, via the Levi’s app and other online platforms, along with a Tokyo pop-up set for the same date. Expect lines around the block and a modern outlook on Levi’s classics in the ROSÉ-approved “Keep It Loose” collection.