ITV’s coverage of the 2026 World Cup is not off to a great start after one presenter mistook Graham Potter for former England manager Sir Gareth Southgate.
The World Cup kicked off on Thursday night as co-hosts Mexico defeated South Africa 2-0, in a match that also saw three red cards handed out.
South Korea came from behind to defeat the Czech Republic 2-1, with both games being broadcast on ITV1.
Much has been made of ITV’s impressive rooftop studio for the tournament, which overlooks New York City, especially when compared to the BBC’s ‘green box’ studio in Salford.
It’s finally here
Get everything you need to know about the World Cup – England updates, the games to watch and stories you missed – in five minutes, at 1pm, every day. Sign up here.
But viewers were less than impressed after presenter Semra Hunter managed to confuse Sweden manager Potter with Southgate.
Hunter was commentating on footage of Potter on the training ground donning a cowboy hat during an open session in Texas, which has gone viral.
‘Some people are really immersing themselves in American culture, really enjoying themselves, enjoying everything American culture has to offer,’ Hunter began.
‘Sweden coach Gareth Southgate… well he’s decided to tell the world there’s a new sheriff in town!’
The blunder was quickly picked up on by viewers who vented their annoyance on social media.
‘“Gareth Southgate”? ITV is this really the best you can do?’ Ben Hunt posted on X.
‘I thought I misheard this live! Haha… now I know I’m not going mad. Embarrassing!’ Jamie said.
‘Looks like a daytime tv show have tried to do a piece about the football,’ Steve Bradshaw posted, while John wrote: ‘Thought that the whole ITV coverage was shockingly poor.’
‘Oh dear…. ! I’m sure they will issue a correction in time, but embarrassing not recognising Potter!’ Rob added.
Southgate stepped down as England manager just days after the Euro 2024 final defeat to Spain and is more than likely going to enjoy watching the tournament from home.
Potter meanwhile, is one of the more high profile coaches at this World Cup, having previously managed Premier League sides Brighton, Chelsea and West Ham.
The Englishman only became Sweden boss last October but managed to secure qualification for the World Cup finals through the play-offs, with his team including Liverpool and Arsenal strikers Alexander Isak and Viktor Gyokeres.
The Blue and Yellow begin their World Cup campaign on Monday, June 15, when they take on Tunisia.
For more stories like this, check our sport page.
Follow Metro Sport for the latest news on Facebook, Twitter and Instagram.