Mars bar from 1991 shows just how much our chocolate has shrunk

BATH, UNITED KINGDOM - OCTOBER 20: Mars bars are displayed for sale in a shop, on October 20, 2024 in Bath, England. Mars Wrigley, which makes the likes of Mars bars, Snickers, M&M???s, Celebrations, Maltesers, Galaxy and Skittles, has paid out a huge ??600m dividend after a bumper financial year. (Photo by Matt Cardy/Getty Images)
People have slammed the ‘shrinkflation’ between Mars bars today and in the 1990’s (Picture: Getty Images)

A 35-year-old Mars bar discovered during a house clearance has left people stunned after it was compared to its modern-day equivalent.

Cleaner Victoria Gordon, who tidies hoarders’ homes, could not believe her eyes after stumbling across the sweet treat that dates back to 1991 inside a Scunthorpe property.

The 44-year-old, who runs her own cleaning business, found that the old Mars bar weighs 62.5g compared to a standard bar today at just 40g.

‘While I do totally understand inflation, shrinkflation is a bit of a swizz as my Mum would say,’ Victoria told digital culture magazine creatorzine.com.

‘The size difference was greater than I expected. Even though I knew it was big, I was surprised when I bought one to compare. It is a shame really.’

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In 1991, a Mars bar cost between 25p to 30p, however, today it costs £1.20 despite customers getting substantially less chocolate.

Story from Jam Press (Mars Bar Shrinkflation) Pictured: The Mars bar from 1991. VIDEO: Choc horror! Hoarder house cleaner finds HUGE 35-year-old Mars bar - as shrinkflation takes its toll A cleaner who tidies hoarders' homes has been blown away by the size of a 1991 Mars bar compared to today?s. Victoria Gordon could not believe her eyes when she stumbled upon the 35-year-old sweet treat while clearing out a property. The 44-year-old, who runs her own cleaning business, was stopped in her tracks by the sheer size of the chocolate bar. She compared it to a modern day Mars bar and was shocked by the impact of shrinkflation. ?While I do totally understand inflation, shrinkflation is a bit of a swizz as my Mum would say,? Victoria, from Lincoln, told creatorzine.com . ?The size difference was greater than I expected. ?Even though I knew it was big, I was surprised when I bought one to compare. ?It is a shame really.? Victoria discovered the item while on a job in North Lincolnshire, where she had been tasked with clearing out a hoarder?s home on 5 Aug. Her specialist cleaning business now focuses on crime scenes, post death clean ups, hoarded houses and other biohazard cleaning sites. In 1991 a Mars bar cost between 25p to 30p, now it costs ?1.20 - for much less chocolate. A standard-sized bar also reached a peak weight of 65 grams - while today?s weighs around 51 grams. Despite being shocked by the find, Victoria revealed it?s actually her favourite part of the job. She said: ?My absolute favourite part of the hoarder clearances are finding treasure like that. ?I find so many old and vintage things. ?I find it fascinating.? Victoria shared the clip online, which quickly went viral - racking up over 700,000 views. She said: ?I have had videos go viral before, the Hoarder houses are always popular but I am surprised how this has taken off.? ENDS EDITOR'S NOTE: Exclusive Licence: An exclusive licence has been obtained directly from the verified copyright holder. Jam Press holds exclusive distribution rights for the agreed content within the terms of the contributor agreement.
Cleaner Victoria Gordon discovered this gigantic Mars bar from 1991 (Picture: Jam Press/@pocketrocketscleaning)
Story from Jam Press (Mars Bar Shrinkflation) Pictured: Victoria during a property clean-up. VIDEO: Choc horror! Hoarder house cleaner finds HUGE 35-year-old Mars bar - as shrinkflation takes its toll A cleaner who tidies hoarders' homes has been blown away by the size of a 1991 Mars bar compared to today?s. Victoria Gordon could not believe her eyes when she stumbled upon the 35-year-old sweet treat while clearing out a property. The 44-year-old, who runs her own cleaning business, was stopped in her tracks by the sheer size of the chocolate bar. She compared it to a modern day Mars bar and was shocked by the impact of shrinkflation. ?While I do totally understand inflation, shrinkflation is a bit of a swizz as my Mum would say,? Victoria, from Lincoln, told creatorzine.com . ?The size difference was greater than I expected. ?Even though I knew it was big, I was surprised when I bought one to compare. ?It is a shame really.? Victoria discovered the item while on a job in North Lincolnshire, where she had been tasked with clearing out a hoarder?s home on 5 Aug. Her specialist cleaning business now focuses on crime scenes, post death clean ups, hoarded houses and other biohazard cleaning sites. In 1991 a Mars bar cost between 25p to 30p, now it costs ?1.20 - for much less chocolate. A standard-sized bar also reached a peak weight of 65 grams - while today?s weighs around 51 grams. Despite being shocked by the find, Victoria revealed it?s actually her favourite part of the job. She said: ?My absolute favourite part of the hoarder clearances are finding treasure like that. ?I find so many old and vintage things. ?I find it fascinating.? Victoria shared the clip online, which quickly went viral - racking up over 700,000 views. She said: ?I have had videos go viral before, the Hoarder houses are always popular but I am surprised how this has taken off.? ENDS EDITOR'S NOTE: Exclusive Licence: An exclusive licence has been obtained directly from the verified copyright holder. Jam Press holds exclusive distribution rights for the agreed content within the terms of the contributor agreement.
Victoria tidies hoarders’ homes for a living (Picture: Jam Press/@pocketrocketscleaning)

Despite being shocked by the find, Victoria said her favourite part of hoarder clearances is finding old treasures like that.’

‘I find so many old and vintage things. I find it fascinating,’ she said in a video shared on social media.

‘I have had videos go viral before, the hoarder houses are always popular but I am surprised how this has taken off.’

The much larger Mars bar was discovered by Victoria while she cleaned out the property, but she said that she nearly threw it away before realising what she had found.

‘It was nearly as big as my hand, which was kind of why I noticed it,’ she told BBC Radio Lincolnshire.

‘We were clearing out a hoarder’s house and everything we were rooting through was decades old.

MOSCOW - DECEMBER 19, 2012: Closeup of unwrapped Mars candy chocolate bar made by Mars Inc.; Shutterstock ID 181601645; Purchase Order: -
The difference between a modern-day Mars bar was stark (Picture: Shutterstock/Roman Samokhin)
Story from Jam Press (Mars Bar Shrinkflation) Pictured: Video grab of Victoria showing the size of the Mars bar and its production date. VIDEO: Choc horror! Hoarder house cleaner finds HUGE 35-year-old Mars bar - as shrinkflation takes its toll A cleaner who tidies hoarders' homes has been blown away by the size of a 1991 Mars bar compared to today?s. Victoria Gordon could not believe her eyes when she stumbled upon the 35-year-old sweet treat while clearing out a property. The 44-year-old, who runs her own cleaning business, was stopped in her tracks by the sheer size of the chocolate bar. She compared it to a modern day Mars bar and was shocked by the impact of shrinkflation. ?While I do totally understand inflation, shrinkflation is a bit of a swizz as my Mum would say,? Victoria, from Lincoln, told creatorzine.com . ?The size difference was greater than I expected. ?Even though I knew it was big, I was surprised when I bought one to compare. ?It is a shame really.? Victoria discovered the item while on a job in North Lincolnshire, where she had been tasked with clearing out a hoarder?s home on 5 Aug. Her specialist cleaning business now focuses on crime scenes, post death clean ups, hoarded houses and other biohazard cleaning sites. In 1991 a Mars bar cost between 25p to 30p, now it costs ?1.20 - for much less chocolate. A standard-sized bar also reached a peak weight of 65 grams - while today?s weighs around 51 grams. Despite being shocked by the find, Victoria revealed it?s actually her favourite part of the job. She said: ?My absolute favourite part of the hoarder clearances are finding treasure like that. ?I find so many old and vintage things. ?I find it fascinating.? Victoria shared the clip online, which quickly went viral - racking up over 700,000 views. She said: ?I have had videos go viral before, the Hoarder houses are always popular but I am surprised how this has taken off.? ENDS EDITOR'S NOTE: Exclusive Licence: An exclusive licence has been obtained directly from the verified copyright holder. Jam Press holds exclusive distribution rights for the agreed content within the terms of the contributor agreement.
People could not believe how much bigger the 1991 bar was (Picture: Jam Press/@pocketrocketscleaning)

‘This Mars Bar stood out to me because as I picked it up it was nearly the whole length of my hand.

‘I was like, “Wow, look at the size of that!”’

A photo of the retro chocolate bar next to a modern Mars Bar has gone viral online, with many claiming it is an example of ‘shrinkflation’, which is when products get smaller while their prices stay the same or increase.

Mars, however, has said there have been a number of changes to its products over the years.

A spokesperson said: ‘Over the last 35 years, we have made a number of updates to our bar sizes and pack formats to reflect consumer demand, alongside considering wider external factors such as manufacturing costs and the price of cocoa.’

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