For years, the Maxim Cover Girl competition has introduced thousands of aspiring models to professional photoshoots, once-in-a-lifetime experiences and opportunities to be seen by a global audience. Today, that platform enters a new era with a name that better reflects what it has become. Welcome to Maxim Models.
The rebrand represents an evolution—not a departure. While the name is changing, the mission remains the same: creating meaningful opportunities for models at every stage of their journey.
As the community has grown, so has its purpose. What began as the Maxim Cover Girl competition has developed into a destination where aspiring and established talent alike can connect with industry professionals, discover new opportunities and gain access to experiences that extend well beyond the runway or photoshoot.
“Maxim Models reflects everything we’ve been building,” said Jaymes Rock, Media Director for Maxim Models. “We want to celebrate the community that has been designed to inspire, educate and create opportunities for models everywhere.”
The core of the brand remains. The community will still have access to professional editorial features, exclusive photoshoots, monetary payouts, luxury travel experiences and career-defining moments. Those opportunities aren’t going anywhere.
What is expanding is everything around the core. Under the Maxim Models banner, the brand will continue investing in educational content, behind-the-scenes access, model spotlights, creator conversations, live events, industry insights and exclusive experiences that help models navigate every stage of their careers. The goal is to build a community that supports talent throughout their tenure as a model.
That evolution reflects the reality of today’s modeling industry. Success is no longer defined by a single booking or campaign. It’s built through relationships, education, personal branding and consistent opportunities to grow. Maxim Models aims to become a resource for all of it.
The new identity also creates room for future collaborations, networking opportunities and community-driven initiatives that celebrate every type of model—from those submitting their very first application to professionals continuing to build their portfolios. While the logo, visuals and name are new, the foundation remains familiar. The same opportunities and the same commitment to discovering exceptional talent are key. Only now, under a name that better represents the full vision.
As Maxim Models looks ahead, the focus remains on creating memorable experiences, celebrating individuality and helping models turn ambition into opportunity. The next chapter starts now and will continue to evolve.
