Rick Ross & Bugatti Team Up For High-Octane New York Fashion Week Showcase

Rick Ross is taking his love of Bugatti and all things luxury to another level, as his RR22 accessories brand prepares to hit the runway alongside the exotic automaker.

Initially launched last fall, Ross teamed with Edition22 on the RR22 collection, as the brand focuses on “precision-built bags” offered in vibrant colors and limited-edition runs. Edition22 is pushing further into the U.S. market with an appearance at Runway 7 at Sony Hall in September, while Bugatti debuts its latest collection spanning apparel, accessories, auto-inspired gear and more.

The double-header event puts the hip-hop heavyweight’s taste for the finer things squarely in the spotlight, as “Ricky Rozay” showcases his wares alongside the hypercar brand in an event positioned at “the intersection of where “European craftsmanship meets modern American style,” RR22 and Bugatti said.

Across apparel, hats, cardholders, duffle bags and handsome leather goods in vivid colors, RR22 “brings a bold, contemporary approach to fashion and accessories,” approved by Ross himself, the brand noted.

Ross is staying busy ahead of “Fashion Month,” with a new album Set In Stone and its accompanying “Port of Miami” 20th anniversary tour on the road now through October, featuring opening acts including Ludacris.

At the time of the Rick Ross RR22 Collection debut, Edition22 said the collaborative designs “came together around one shared belief: That what you carry is as important as where you’re going.” And for a rapper with a famously jet-set lifestyle, the hits to prove it and wild rides in his garage (like a Louis Vuitton-leather seat tank), the offering makes perfect sense. Ross’ 100-room mansion and stunning sneaker collection also prove Ross knows his luxury goods.

And yet, the RR22 collection is surprisingly affordable. Priced starting at $22.50 for a leather cardholder and crafted in signature colors like Drift Blue and a sleek black with RR22 embossed detailing, the Rick Ross collection offers “bold, impactful design,” the company said, not unlike Bugatti’s fleet of hypercars and sleek, auto-inspired fashion to match. Look for more from both brands on the runway at NYFW.