Xerjoff & Lamborghini Launch Luxury Fragrance Collection

Lamborghini‘s Italian artistry and hypercar legacy is officially leveling up the American cologne market. Italian perfume house Xerjoff and the exotic automaker just brought their olfactory collaboration to the United States. Part of the Xerjoff Blends initiative, the three-fragrance series translates raw engine power, sleek design, and emotional intensity into liquid form for all your revved-up grooming needs.

The collection features three distinct scents designed to evoke the sensory journey of driving a rarefied Italian sports car. Fierezza blends pink pepper, incense, and marine notes with a smooth suede finish; Avanguardia simulates the adrenaline of high-speed acceleration through cherry, davana, patchouli, and black violet notes; and Perseveranza exudes sharp ginger and cedar with smoky vetiver and tonka bean, according to fragrance notes from the cologne brand.

Housed in Xerjoff’s signature flacons, the bottles feature matte finishes inspired by signature Lamborghini paint colors and swap Xerjoff’s standard logo for the famed Sant’Agata Bolognese automaker shield. To complete the experience, each hexagonal presentation box includes an authentic fragment of Lamborghini leather.

“There is a historic affinity between Italy and the USA, and this is a country with a true automotive passion,” noted Sergio Momo, founder and creative director of Xerjoff. Christian Mastro, CEO of Automobili Lamborghini Americas, added that the launch allows the exotic automaker to further strengthen its lifestyle connection with its lead-footed American fans.

Available now across the U.S. at select luxury retailers and online, the Xerjoff x Automobili Lamborghini collection ranges in price from a supercar-worthy $350 to $420 per bottle.