It doesn’t take much to excite the Swiftie fandom. But as Taylor Swift continues to step out in New York City in a variety of luxurious outfits – all themed in neutral, bridal colours and often featuring silk, lace and soft glam – the fan theories are swirling and the easter egg hunts are…shall we say hatching?
It all started with a series of innocent candid photos. Over the last few weeks, the Cruel Summer singer has been treating fans to plenty of showstopping looks.
The looks included a business-casual peplum Stella McCartney top and a long silk Kallmeyer skirt and ‘Evelyn’ black lace top for her New York Times interview celebrating her as a gifted songwriter.
Swift is known for her infamous pap walks looking glam from way back in her 1989 days but as fans started to notice a pattern, the frequency and repetition of similar styling started to seem suspicious.
Afterglow_13 commented on the R/TaylorSwift subreddit: ‘Taylor’s new streetstyle outfits all fall under an interesting aesthetic. Black and white colors with silk, satin and lace elements. Darker hair and bare heeled sandals also characterize most of these. Do you think this pattern could foreshadow the next era?’
They weren’t the only ones that clocked on. Swiftie @caseytayler.swiftie on TikTok has been tracking the celeb’s outfits over the last few weeks, dubbing it ‘silk mania’ and counting exactly how much silk has been on show.
Casey and other fans have mapped these silk outfits to potential milestone days like National Handloom Day (August 7) or National Silk Day (September 20).
This was a similar strategy used for The Life of a Showgirl, as Swift showed up in a lot of plaid prior to dropping her latest album on National Plaid Day (October 3).
Taylor Swift is known for her eras, which are not just defined by a shift in approach to her music, but often accompanied by visual storytelling in her fashion and sometimes a haircut.
It makes sense then why fans have trained themselves to notice these changes.
While the bangs don’t seem to be going away any time soon, this trend of lace and silk has continued for several appearances now.
The last appearance – attending a wedding with beau Travis Kelce – was in a 100% silk draped olive-green dress designed by Maria Lucia Hohan.
She paired the dress with a vintage opal suite of jewels that actually used to be Elizabeth Taylor’s. A bit more of an obvious Easter Egg there.
Meanwhile, other appearances have included a jet-black lace and leather look in London, a Valentino sequined black mini dress ($4500), a Devika knit white dress retailing at only $217 (at the time of wearing) paired with a black silk hair bow, and a white, silk Meshki ‘Sabrina’ Skirt ($185).
Some of the outfits cost an eye-watering amount, while others favour more low-end designers, as Swift is known to champion both.
Not all fans think this is a sign a new album is on the way, however.
Some are associating the silk with insects, specifically butterflies, which are strongly associated with her debut era and could be teasing the re-release of Taylor Swift (Taylor’s Version).
This is the one re-recorded album out of two (Reputation being the other) that Swift, who bought her masters recordings back in May last year, has seemed keen to still put out.
With the 20th anniversary of the album coming up in October this year, the timing adds up.
The florals and green-blues that are sometimes popping up in this new wardrobe, like this stunning Doen dress, also match this theory.
Others have been associating the black, white and neutral colours, along with slinky materials like lace and silk, with the long-awaited reputation (Taylor’s Version) vault tracks, even going so far as to saying the silk references vault tracks ‘hatching’ like a silkworm cocoon.
The album carries a grungier edge, and is one of her albums that has a cover in black and white.
However, the most resounding theory seems to be that the new wardrobe is offering a more simple message: she’s in her bridal era.
Especially as Swifties seem to think that her wedding to Travis is just around the corner (and reports have suggested that the nuptials could take place on July 3, 2026, and carry an estimated $3.9 million price tag) – or even that they’re already married.