Last year, Maxim Cover Girl teamed up with Salty Mermaid Swimwear for a modeling competition that generated massive buzz, captured the attention of millions, and proved that when high-fashion allure meets laid-back coastal luxury, magic happens. Because you can never have too much of a good thing, the two iconic brands are joining forces once again for the Maxim Cover Girl x Salty Mermaid Runway competition. This year, the stakes have been raised to a level that will completely redefine one lucky winner’s life.
The Grand Prize: A Launchpad To Superstardom
We aren’t just talking about a photo shoot. This year’s grand prize winner is walking away with a career-making package fit for a true VIP:
- $50,000: Fund your dreams with a huge cash prize.
- A feature in Maxim magazine: Solidify your spot among the world’s most beautiful and talented women.
- The Ultimate Miami Swim Week 2027 Experience: You won’t just be watching from the front row—you’ll be walking the runway for Salty Mermaid at Miami Swim Week 2027. The winner will enjoy a luxury stay in Miami, exclusive access to elite networking events, and entry to the hottest runway shows of the week.
Think you have what it takes to be the next face of the runway? Click here to enter the competition today!
From The Poolside To The Runway: Salty Mermaid’s Epic Year
To understand just how massive this opportunity is, you only have to look at what Salty Mermaid pulled off at Miami Swim Week.
Making a standout debut at the inaugural RISE by PARAISO showcase—a platform dedicated to elevating the industry’s most exciting independent brands—Salty Mermaid turned the Kimpton Surfcomber Hotel into the ultimate fashion oasis. Models strutted down an iconic over-the-pool runway, debuting a gorgeous, sustainable, Colombia-sourced collection that seamlessly transitions from active beach days to high-end cabana soirées.
The show captivated the fashion crowd by taking them on a curated style journey:
- The Modern Coastal Cowgirl: Earthy, rugged-chic stories like Snake Charmer and Desert Camo.
- Sun-Drenched Elegance: Softer coastal narratives like Ivory Shoreline and the liquid-gold textures of Sunforged Gold.
- Oceanic Luxury: Intricate, feminine silhouettes from Goddess of the Seashells and the sophisticated, neutral-toned Sand Castle bikini.
Best of all, Salty Mermaid disrupted the traditional fashion calendar with a revolutionary “See Now, Buy Now” approach. Guests didn’t have to wait months for a retail launch—they simply scanned a QR code in their VIP gift bags and shopped the exact runway looks instantly. If you want to snag these exact pieces for your next getaway, you can shop the entire collection right now at saltymermaid.com.
Your Turn To Make Waves
Salty Mermaid is a brand built on confidence, individuality, and living on the edge. Now, they want you to bring that energy to the global stage. The $50,000 prize is waiting, and the Miami sun is calling your name. Don’t let someone else claim your spot on the runway. Join now!